Is the field of expertise of designers threatened by the development of artificial intelligence? Creativity counted as a human domain for centuries. But nowadays this sovereignty is attacked by the development of algorithmic designing tools like automated logo generators. The discount designer is an experiment which explores the creative potential of machines.

The Discount Designer generates an individual and unique poster based on a test that the client answers. The test consists of a set of questions and represents the briefing with the customer who commissions the machine. The text is also generated and comes from a data collection of controversial reddit comments, the whole Urban Dictionary, Harry Potter and poetry by Oscar Wilde.